Source Look Book
Fashion Editorial
Fashion look book created for a knitwear company to show the latest garments available that season. Working as part of a small team of designers, I helped with Art Direction and overall design, as well as writing copy for sections of the look book.
Every collection had a theme, such as Warrior Safari, which was designed to give the impression that the garments had life. Patterning and texture were highlighted through the use of animal prints which added to the narrative of a hunter stalking their prey. I also created an interactive version of an earlier collection to showcase the lookbook and video content online.
Source Lookbook Website
