Product brochure design for Reebok to promote the launch of their new bike range. Working to their new brand guidelines and style, while also incorporating captions called "Reewords" a slogan for the project was created - "Reeride". The brief was to create a look book of their range that was fun, engaging and informative.

The concept was to create a persona for every bike and to give them a character that refelected their specification and design in the copy. The range covered everything from childrens' BMX and mountain bikes, adult folding and shopping bikes to professional race spec track and mountain bikes. Every section also included an introductory image and narrative to make them unique.

Printing processes were specifically chosen to reduce the impact on the environment and also enhance the design on the brochure overall. The cover design used a texture of tarmac and road markings which the stock played a big part in adding to the narrative and creating a tactile quality in your hands.